In short, “YES!”
Just asking the question means that you need one. The “whys” aren’t always so obvious though, so a better question would be “Why do I need a website?”
Why have a Website?
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Availability
A website is available 24 hrs a day, 7 days a week, and all year long. Are you? Of course you aren’t. Websites never sleep (although they do seem to disappear now and again as there are server issues). This gives your business a life that is impossible otherwise. In fact, for businesses, it is like have having a constantly available employee available whenever and wherever—even weekends and holidays!
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Your competition has one
No matter what your business is, it is a fair bet that at least one of your competitors has a site. If you don’t, you are giving them an extra advantage, especially if they are able to effectively market it. At the very least, having your own site will create a more even playing field.
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Google, Bing, etc.
Here the advantage is clear… SMARTPHONES. As society at large becomes more connected, the phone has become the new yellow pages, particularly with younger generations. When I need anything, the first thing I do is a Search for it on my phone. 9 times out of 10, I find what I need there. Businesses without an online presence are completely out of luck unless I happen to pass by their store or see a sign or a friend happens to refer them. I’m not alone in this.
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Confidence
Although having a nice site may boost YOUR self-esteem, this isn’t specifically what I mean here. I’m talking about other people. Your website will say a lot about you and your business to others. In addition to being searchable via various search engines, it will instill confidence in your customers and vendors. More and more, even banking applications have a blank for your website address. It says that you have, at the very least, taken the time to explore all your marketing resources, and implies longevity. Further, if you have your own domain name, you will appear more professional with a unique email address (john@mycompany.com instead of johnappleseed34563@gmail.com).
This brief list is not exhaustive, but gives just a few key examples of why EVERY business needs a website. So… I suppose the real question should be:
How do I get a website?
That depends upon your situation…
- Are you technically savvy?
- Will you take the time to research the websites of your competitors?
- Will you take the time to build your own site?
- Will you take the time to update it and add new information after it is built?
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If your answer is “Yes!” to all of these, then the options out there are limited only by your time and experience.
If your answer is “No” or “Maybe” to any of the above, then you’ll need to find a Webmaster to help you out… Not that I’m into shameless plugs, but… well… you are on a website that can help you out… There is even a phone number and email address below… Just sayin’
